Your profile may have slipped out of active status. This sandboxing can last for weeks or months, depending on how active your profile is, and Google will be very hesitant to approve reviews that look sketchy to its algorithmic eyes.ģ.

If you’ve only recently registered a Google Business Profile, chances are you’re still in a probationary period.

Your profile might be too new, so Google pays special attention to vetting your reviews. Both can be solved by talking to Google’s support staff and claiming/merging the profiles.Ģ. The other is a deliberate attempt to create a copycat profile. This can happen for several reasons: One is an older profile that you forgot about when you registered a new one. Common causes include acronyms with and without periods (MTL versus M.T.L., for example) or names with additional content or variation (MTL Hair Salon versus MTL Hairdressers). Google tries to avoid duplicate profiles for the same business, but sometimes they can slip through the cracks. You might have an issue with a duplicate profile. If there isn’t a problem with the review itself, there may be problems with your profile. These are all techniques that shady marketing companies (or business owners who don’t know any better) use, and Google can easily detect them. Among them, the most common we see are conflicts of interest, fake accounts and copied content. I would venture to say that as much as 90% of the reviews that don’t show up, even though you think they should, are flagged for one of these reasons.

The review violates the acceptable content policies by including vulgarity, defamatory statements, spam, explicit content or another kind of prohibited content.

Fake reviews (called astroturfing) are a huge problem, so if Google detects that an account is fake, any reviews it has left will be removed.

The account leaving the review is fake.

Google wants original reviews, not copied and pasted reviews from other sites.

The same review appears on another site, like Yelp.Google prohibits the use of incentives to encourage reviews, especially financial incentives. Writing a review for your own business, having your employees write reviews or having people with personal connections write reviews can get them flagged. Google detected a conflict of interest.

How to see my google reviews